What if you produced an eBook, and one word on almost every page, chosen at random, pulsated gently. What if you produced a paperback, and one random word in every thousand was a different colour.
I can just hear you now. “What a stupid thing to do!” “Why would anybody in their right mind do that?” and, “Why are you throwing distractions at the readers?”
And my answer is, “You’re doing it all the time.”