At a publishing conference this winter, author and futurist David Houle hushed the crowd with this startling fact: last week, he said, there were more books published than in the entirety of 1950. Let that sink in…a year of books is being published every single week. That’s a very crowded book marketplace.
With barriers to entry nearly eliminated in publishing, this trend will continue to accelerate in 2012 and beyond. What does that mean for you as a writer? It means that discovery is going to be your biggest challenge. I know, you thought writing, editing and rewriting your book would be the highest mountain you’d have to climb. It’s up there, but if you want anyone to read or buy your books, discovery will be your real Mount Everest.
Don’t lose heart. When a problem is this big, a lot of people start studying it and creating solutions. That’s what we’re doing at my company, Serendipite Studios. We started with a simple question. How can we help writers more effectively find readers in today’s crowded, noisy book marketplace? Continue reading “Why Discovery Is Your Mount Everest By Kathy Meis”