Promotion, especially for new Indie Authors, can look like a harrowing hike up Mount Kilimanjaro—fraught with slippery slopes, hair-raising heights, and dangerous cliffs. But it doesn’t have to be, not if you take it one step at a time. So let’s tighten our bootstraps and take a little hike. Continue reading “Book Promotion 101 – 7 Critical Marketing Principles for Authors”