Whether you design your own book exterior and interior or are working with a professional, here are a few precepts that will guide you towards a better product, and thus more sales.
Lesson Number One: Think of the Reader’s Experience
As you write your manuscript, in the back of your head you consider the emotional experience the readers will have as they progress through the story. So when you design the look of the final product, you should likewise take careful account of the process the buyers go through, from the first awareness that the book exists to that final, “Yes, I’ll buy it!” Which is about 2 – 15 seconds, so you’d better do a good job of it. Continue reading “Design Your Book to Sell”