How time flies. I wrote a post on Amazon Marketing Services in January, 2015. Like many of us, I made a number of attempts at making AMS ads work for me at that time. None of them did and eventually I relegated them to the back burner, intending to revisit them someday.
That “someday” happened about four months ago, when I started hearing of authors who were using the ads effectively. That encouraged me to jump back in and start experimenting with them again. It took quite a few false starts, but by January, I was running a number of ads that were profitable. Now, I am focusing more and more of my time and ad dollars in this arena.
Let’s start with the basics. Continue reading “The Key to Amazon Marketing Services Ads: Keywords”