Reviewing 101 – Part 2

BookglassesIn Part 1 of this series we started with a tutorial on how to enter a customer review on Amazon. That’s the easy part; now it is time for the hard part, actually writing that review. One of the reasons the first part is easy is it has simple steps that are straight-forward to define with no alternatives or choices to be made. There is only one right way. Writing the review is hard because none of those things are true of that task. There is no one right way. There are no clearly defined steps. And just like the contents of the review, which is largely personal, how you go about writing it probably will be too.

There is a good chance this post will be as full of opinion as a review, but I’ll at least try to explain my reasoning. While I’ll primarily be focused on writing a review of a book to post on Amazon, most of the ideas I’ll throw out would, with a little tweaking, be applicable to writing a review of anything to post anywhere. (I spent several years reviewing music for a magazine and a few websites before I started my book review blog and found more similarities than differences between the two.)

A good place to start is establishing what the purpose of a review is. It’s simple and maybe shouldn’t even need to be stated. Yet, this purpose is easy to forget. Many people who haven’t bothered to consider this write reviews with no value, get upset with reviews that are written, or create conflict in the process some other way. It’s so important I’m going to emphasize it. Continue reading “Reviewing 101 – Part 2”

Reviewing 101 – Part 1

BookglassesOdds are if you’re a reader who’s visiting Indies Unlimited that you read a lot of books, some (many? all?) of which are written by indie authors. If you’ve communicated with one of those authors, maybe sent them an email or posted a comment on their Facebook page telling them you loved their book, chances are good they’ve hit you up for a review. You don’t even have to make the first move to have this happen. Sometimes you’ll be reading a book, come to “The End,” and before you can page forward to read about the author you’ll find a message something like this: Continue reading “Reviewing 101 – Part 1”

A Tale of Two Reviews

On my review blog we sometimes have what we call a doubleshot, our normal review that is published in the morning (US time) and a review of the same book by another of the site’s reviewers later the same day. It started because there are some “pals” (when the site is called “BigAl’s Books and Pals” it is the obvious term for the other reviewers, right?) who are fans of the same authors and more than one person wanted to review some of the same books. It seemed like a no-brainer since both were going to read the book regardless and I thought it would be silly to turn down content. They were non-controversial, with little disagreement (possibly a 4 star versus a 5 star). Kind of predictable given how they came about. But they were also interesting in comparing the focus of the different reviewers. The readers, reviewers, and authors all liked the feature. Enough so that I started looking for opportunities where I thought a book would be a good fit for this format and propose it as a doubleshot to a pair of reviewers.

That was bound to bring an end to the predictability, and it did. A book was submitted for a potential review that appealed to me. I’ve gotten fairly good at guessing which books are going to appeal to Keith Nixon, one of the pals. When he’s perusing what is available for reviewing, Keith likes thrillers and “crime fiction” if it is spiced with a bit of humor, even better. This looked like the perfect fit, so I asked Keith if he was interested and he agreed to give it a try. Continue reading “A Tale of Two Reviews”

A Screed on Copyright

Let’s imagine I’ve bought a CD and ripped it to my computer to get MP3s of each track. (You kids can imagine I bought the album from Amazon and downloaded it straight to my computer, if that makes it easier to picture.) Then I copy one of the MP3s to my smartphone and set it as the ringtone for when the Evil Mastermind calls. I copy them all to my Kindle Fire and my MP3 player, each of which I’ll use to play the songs in different situations. I also leave them on my desktop computer where I’ll listen to them at times like now when I’m working at my desk.

Next I post a review on my blog where I quote a few lines (maybe a full paragraph) from your book and post it a few days later (okay, maybe weeks) to Amazon. It’s a five star review and you especially like one line (the one where I call it “the best book ever written”). You add a quote of that line (with proper attribution) to the book description on Amazon (and every other retailer), in large red letters across the top of every page on your website, and tweet it every hour on the hour with a bit.ly link to the book’s Amazon page.

Have either of us done anything wrong here? We’ve both copied something for which we don’t have the copyright. We didn’t ask for or obtain permission from the copyright holder. Continue reading “A Screed on Copyright”