In Part 1 of this series we started with a tutorial on how to enter a customer review on Amazon. That’s the easy part; now it is time for the hard part, actually writing that review. One of the reasons the first part is easy is it has simple steps that are straight-forward to define with no alternatives or choices to be made. There is only one right way. Writing the review is hard because none of those things are true of that task. There is no one right way. There are no clearly defined steps. And just like the contents of the review, which is largely personal, how you go about writing it probably will be too.
There is a good chance this post will be as full of opinion as a review, but I’ll at least try to explain my reasoning. While I’ll primarily be focused on writing a review of a book to post on Amazon, most of the ideas I’ll throw out would, with a little tweaking, be applicable to writing a review of anything to post anywhere. (I spent several years reviewing music for a magazine and a few websites before I started my book review blog and found more similarities than differences between the two.)
A good place to start is establishing what the purpose of a review is. It’s simple and maybe shouldn’t even need to be stated. Yet, this purpose is easy to forget. Many people who haven’t bothered to consider this write reviews with no value, get upset with reviews that are written, or create conflict in the process some other way. It’s so important I’m going to emphasize it. Continue reading “Reviewing 101 – Part 2”
Let’s imagine I’ve bought a CD and ripped it to my computer to get MP3s of each track. (You kids can imagine I bought the album from Amazon and downloaded it straight to my computer, if that makes it easier to picture.) Then I copy one of the MP3s to my smartphone and set it as the ringtone for when the Evil Mastermind calls. I copy them all to my Kindle Fire and my MP3 player, each of which I’ll use to play the songs in different situations. I also leave them on my desktop computer where I’ll listen to them at times like now when I’m working at my desk.