Writing a good blog article is a fairly simple thing. If properly constructed, a well-written post will invite traffic from search engines and promote commentary. It may seem strange that people who can write a novel of 100,000 words can struggle so much over a mere 750 word post. In truth, it is no more surprising than discovering a decent sprinter might beat a champion marathon runner in a 100 yard dash. Writing a good blog article requires a different skill-set than writing a good novel. All that is required for success is an understanding of how to apply those skills within the framework of article writing.
Let’s cover some of the basic considerations in crafting an effective blog article: form, focus, and strategy.