Tips for Using Keywords in Blog Posts

dewey cheatum howe writers conferenceAuthors, and others, have blogs and websites because they want to get the word out about whatever their passion is. What good is all that effort if no one ever sees it? Keywords, if used properly, will help get eyeballs on your work.

The key to all things keyword-related (no pun intended) is to put yourself in the shoes of the person doing the searching. What words or phrases would you search on if you were looking for the information? Think about that for a minute. Let’s say you were looking for a book on how to write gumshoe detective novels. Would you search on writing? No. You would get like a bazillion trillion results, none of which would be helpful. Would you search on how to write a book? No. Again, the results would be so broad – you’d never find what you need. You would have to search on the specific phrase of how to write gumshoe detective novels in order to get anything remotely helpful. Right? Let’s keep that logic in mind as we go forward. Continue reading “Tips for Using Keywords in Blog Posts”

How to Write a Blog Article

writing a blog articleWriting a good blog article is a fairly simple thing. If properly constructed, a well-written post will invite traffic from search engines and promote commentary. It may seem strange that people who can write a novel of 100,000 words can struggle so much over a mere 750 word post. In truth, it is no more surprising than discovering a decent sprinter might beat a champion marathon runner in a 100 yard dash. Writing a good blog article requires a different skill-set than writing a good novel. All that is required for success is an understanding of how to apply those skills within the framework of article writing.

Let’s cover some of the basic considerations in crafting an effective blog article: form, focus, and strategy.

Continue reading “How to Write a Blog Article”