by Paty Jager
Traditional publishers have known and used the power of cooperative marketing for decades. Business savvy independent authors are now joining together and forming co-ops to meet their needs for shared technology, publishing, and/or marketing.
What is an author co-op? It’s a group of like-minded authors who band together to promote their books, brainstorm promotion options, and provide support in this growing and changing atmosphere of publishing.
Each author co-op has its own expectations of the members and individual methods of running their organization. Continue reading “To Author Co-op or not to Author Co-op”