Tag: book marketing

Book Marketing Tips for Authors

K. S. Brooks
What’s it gonna take to get you to buy this book?

There has been a lot of complaining recently about authors who “overmarket” their books like used car salesmen yelling full blast in our faces. This, of course, raises the question: what exactly IS acceptable? Technically, only you can answer that – if you care not to alienate or oversell, the key to making that determination is really “treat others as you would like to be treated yourself.”

That said, I do have some tips for newbies and all authors which will make your efforts more tolerable for those receiving them, and more rewarding for you in return.

#1 – Post book excerpts. Choose a day each week as your book excerpt day. This works great for Twitter and even better if you have Twitter set up to post automatically to your Facebook and other profiles. One Tweet, many social platforms. Not sure exactly what type of excerpt to use? I like to mix it up. Some weeks I’ll just tweet all prepositions or adverbs. Sure, anyone can tweet a sentence. What’s the point in doing that? Continue reading “Book Marketing Tips for Authors”

Promoting Your Brand With Pinterest

Tim Ferriss, the Sensei of self-promotion.

As a writer you are your brand. Everything you post on-line, the picture you choose as your avatar, and every interaction you have with other bloggers defines you. If you didn’t realize that before, consider it now. You can look at branding as a chore, or you can use the myriad of social networking tools available and have fun showing your readers why you’re the author they want to follow.

Go ahead and Google personal branding articles – you can read these posts for days. Most of these articles will tell you, basically, the same crucial steps you need to take to successfully brand yourself. Take some time and peruse them. It is time well spent. Continue reading “Promoting Your Brand With Pinterest”

INDIES UNLIMITED TO REVEAL NEW BOOK MARKETING STRATEGY

PRESS RELEASE

March 24, 2012; Phoenix, AZ – On April 1st, 2012 at 8 a.m. Pacific time, Indies Unlimited – the premier multi-national, multi-author web site for the Independent Publishing industry – will announce a new and innovative ‘reverse marketing’ book promotion tactic developed by founder Stephen Hise.

“Mr. Hise is an innovator and mastermind,” Indies Unlimited co-administrator K. S. Brooks said in a written statement. “This new method is definitely not for everyone, but I believe it could start a new trend in the marketplace. Indie book promotion will definitely be impacted, and quite frankly, may never be the same again. We’re looking forward to sharing Mr. Hise’s perspicacity with the industry.”

Stephen Hise founded IndiesUnlimited.com in October of 2011 to provide a platform for independent authors to share and exchange ideas, knowledge, expertise and frustrations; and, for readers and reviewers to become exposed to the amazing depth and array of talent in the indie community.

For more information, go to http://www.IndiesUnlimited.com.

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What the heck is Pinterest?

Officially, Pinterest is a ‘virtual pinboard’ that lets you pin pictures of all the beautiful, interesting and just plain cool stuff you find on the internet, and waste several glorious hours doing it. I know, I’ve done it. And not regretted a single minute.

On a purely personal level you can use it for your bucket list of places you want to see or things you want to do, you can use it to help design your garden, learn or share recipes or set your style of clothing.

On a professional level you can post inspirational pictures, the images of places you’d like to – or already have – used in your books, while also providing a glimpse of your personality. There’s a section for Your Style that I believe is supposed to be for posting pictures of clothes and shoes, but I use it for the things that say something about me as a person. It’s an interesting way to allow readers to see another side of you, to get a glimpse of the things you like, the things that interest you.

You can also post direct links to your books on it.

All that being said, it’s very easy to use. Continue reading “What the heck is Pinterest?”