Some Tips on Press Releases for Independent Authors

mickie kennedyGuest Post
by Mickie Kennedy

So you’ve written your book and self-published. Time to get started on the next book, right? Wait, wait, wait — hold up. You’ve missed a step. After your book is out there in the world, you can’t just leave it hanging.

When you’re looking to tap into new markets without the benefit of a publisher marketing your book for you, you’re obviously going to need to put some time and effort into making the international community aware of your work. Continue reading “Some Tips on Press Releases for Independent Authors”

Press Release Mania: Reasons to Issue a News Release

Two weeks ago we ran a tutorial on press releases. If you missed that, you can read it here. That article caused quite a stir, and a number of people responded with “Oh, man! I wish I’d had this information when my book came out!” But a new book release is not the only thing worthy of the local news. There are other ways and reasons to get press which often go overlooked. (One way that tends to get overlooked is sending your news to radio and television stations. Make sure to include them, too!) Here are a few reasons to generate a news release: Continue reading “Press Release Mania: Reasons to Issue a News Release”

Press Release Tutorial

I’ve been getting a lot of questions about press releases recently – probably because just this week I distributed nearly 300 of them. Frankly, I’m surprised by the number of authors and entrepreneurs who are not taking advantage of this FREE opportunity. Sure, your time is worth something, but all it takes is a little legwork (and a lot of clicking). Once you’ve gotten your distribution lists together, it’s just a matter of sending emails.

First of all, you need to write a short and interesting release. You can see my latest here which announces the release of Mr. Pish Goes to the Farm. Notice it’s merely four short paragraphs: the introduction which includes all the pertinent information (title, release dates, author name, genre); a brief description of the book’s contents; a hopefully compelling quote from the author (or a reviewer or celebrity); and the closer with links to get more information. Also, the information after the ### should be about the author and anything that links him/her to the publication. Don’t forget to include contact information. Fore more tips on how to write your news release – check out Lynne Cantwell’s article here. Continue reading “Press Release Tutorial”

How to Write a News Release

Back when I was a journalist, I saw more attempts at eye-catching news releases than you could shake a stick at. Releases in color-coordinated folders, accompanied by a pile of color brochures on slick paper. Releases accompanied by little giveaway items, like a pen or paperweight graced (of course) with the sender’s corporate logo. Sometimes we’d get really good swag, like a t-shirt or a CD, with a news release.

But tchotchkes don’t make a story newsworthy. If you want a reporter to do a story about your announcement or event, the only thing you have to send is a good news release. (I’m using the term “news release” instead of the more common “press release” because I worked in broadcasting, and broadcasters – ahem – don’t have presses.) Continue reading “How to Write a News Release”