IU Poll: Buying Bestseller Status

If you’ve read the story about authors using a marketing firm to buy their way onto the New York Times bestseller list, we’d like to know your opinion. Is this just a clever marketing stratagem? Is it unethical? Should changes be made to prevent this statistical vulnerability from being exploited? Tell us what you think:

Should a marketing firm be able to get its clients on the NYT bestseller list in the manner described in the article?

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