Imagine this. In a tireless effort to promote your latest novel, you’ve carpet-bombed the local media with press releases — as yet to no avail. Now you’re at your day job, inserting tab A into slot B or herding Nerfs or whatever you do to make the mortgage payments. Hey, no judgments here. Your cell phone chirps. Sweet merciful Oprah, it’s the book editor of the biggest newspaper in your area…well, her assistant, anyway. The Big Name Author she’d planned to feature was just tagged for plagiarism and other unspeakable affronts to literary sensibilities. You’re the next name on her list, but if you want those precious column inches, she needs your full media kit immediately. What? All you have is a cell phone with one bar and a dying battery, and a whole bunch of random stuff scattered all over your hard drive at home. Continue reading “How to Build a Press Room on Your Website”