Being an indie author has its perks. One of our advantages over the big guys is that we can react faster to changing circumstances. You could say that while they’re driving Humvees, we’re driving Mini-Coopers; while they’re piloting a hulking Armageddon machine, we’ve got go-kart handling.
Nowhere is this clearer than in the case of current events. Big publishers who want to take advantage of a once-in-a-lifetime event have to start planning a couple of years ahead of time. And they’re lousy at reacting quickly to the big news of the day. Think about 9/11: we didn’t start seeing books about it on store shelves until years after the fact. That’s because publishers first had to find somebody with a manuscript, and then they had to go through all the usual gymnastics required for getting a book into print. Continue reading “Real-time Promotions”