How to Match Your Cover to Your Genre

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You don’t need complicated formulas to figure this out.

Indie authors are an amazing bunch. We’re here to help each other and cheer each other on. And if you’re lucky, another author will tell you when you’ve gone seriously astray.

Recently I participated in a free five-day online workshop presented by Bryan Cohen to learn how to do Amazon ads. I had yet to dip my toe into those waters, so I thought it was worth checking out. And it was, if only because I learned a painful truth by doing it. Continue reading “How to Match Your Cover to Your Genre”

Plot Twist: Romance Writers of America

burning cityAuthors who write romance are required to include a few stumbling blocks in the path of their protagonists on the way to their happily-ever-after. But their largest professional organization, Romance Writers of America, has hit a stumbling block so high that the group’s survival is in doubt.

It all started back in August, when Continue reading “Plot Twist: Romance Writers of America”

The Late, Not-So-Great PublishAmerica

#PublishingFoul Logo Indies UnlimitedHere we thought the vanity press industry was on the ropes – what with PublishAmerica being sued out of existence and Author Solutions (and its eleventy billion imprints) having to resort to recruiting new authors overseas because aspiring authors in the US were on to them. Every now and then, though, one of them turns up again, like a bad penny. And so it is with PublishAmerica. Continue reading “The Late, Not-So-Great PublishAmerica”

Must You Publish a Print Book?

Image by <a href="https://pixabay.com/users/RobinHiggins-1321953/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=3061646">Robin Higgins</a> from <a href="https://pixabay.com/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=3061646">Pixabay</a>Sometimes when you’re cruising the intertubes, something jumps out at you that makes you want to spit out your coffee. For me, it was a gem of advice in a Q&A on Quora.

The query, edited for length, was: “What do traditional publishers provide that self-publishing doesn’t?” The question drew the typical answers: a cover from a professional cover designer (which indies can also buy), great editing (ditto), marketing assistance (a little harder, but doable – and midlist authors at traditional houses often have to find help, too), and placement of your book at brick-and-mortar stores (okay, I’ll give them that one – although it’s not impossible for indies).

But it was this throwaway line at the end of one comment that caused my spit-take: “Don’t forget to do a POD print edition, even if its layout is pure template-driven and it’s not up to pro standards in production values. Ebooks with print editions sell better than ebooks without.”

There’s so much here to unpack. Continue reading “Must You Publish a Print Book?”