by S.E. Zbasnik
“No man is an island” wrote John Donne before getting ripped off by Simon & Garfunkle. Never is that more true than when an author is trying to get his or her book to market. It is impossible to do it all on your own from the cover, editing, proofing, formatting, and marketing. These things take not only time but also a skill set not everyone is proficient in, making them a breeding ground for scammers.
While a plethora of predatory publishers and editors exist within the pre-publishing stages, there are also a slew of scammers when it comes to marketing. What’s an author to do? You need to get the word out to drum up attention that hopefully leads to sales, and these shiny websites are offering their services to help – often for staggering fees. Requesting thousands of dollars has to mean they’re guaranteed to get results, right? Continue reading “How to Avoid Book Marketing Scams”