Happy Tuesday! The strange journey known as Kickstarter is now over, and I still have so much to share. You can read the previous articles in my Kickstarter adventure series here. This part will cover advertising, advice, and avoidances. Trust me, you’ll want to read this even if your plan is to never run a Kickstarter.
Advertising:
I hope to see this change over the years, but for now there is nowhere that truly supports a book Kickstarter. Video games, gadgets, films, even comic books have Facebook groups, special advertising websites, Twitter accounts, and all the things we tend to utilize outside of Kickstarter for promoting our books. Novelists have none of that. The websites you normally post your free/discounted books on? Most of them ask for an ASIN number, which you don’t have because your project hasn’t been published yet. Because of the strangeness of the terrain, I found myself performing guerilla advertising. Is that a real term? Don’t know, but it defines this madness fairly well. Continue reading “Creative Book Promotion Ideas Courtesy of a Failed Kickstarter”