You may have recently received an email from Draft2Digital telling you that they’ve added a new marketing tool for authors. I’m always curious to try new marketing tools, so I decided to take a look.
I initially had a hard time finding where to go but, after a few tries, discovered that once signed in, you need to go to My Account and select Universal Book Links (see screenshot below).
Once you’ve done that, click GO TO MY UBL DASHBOARD (see screenshot below).
Next, hover over LINK TOOLS and click on READING LISTS (see screenshot below).
You’ll be taken to a page that looks like the screenshot below, where you’ll click the green button that says “Make a New Reading List” (see screenshot below).
Once you’ve clicked that, you’ll be taken to a page where you’ll enter nearly all of your information (see screenshot below).
First, over on the left, name your list. I named mine Cedar Hollow Series. Then, add a tagline if you so wish. I used the tagline from a pinned Tweet of mine which says, “Psychological Suspense with Southern Flavor.”
Next, you’ll add your header. D2D offers some backgrounds for your header, but they’re all pretty generic (woodgrains, etc.) I uploaded my own header, which is actually one of my Facebook headers. It doesn’t quite fit, so I’ll have to resize it sometime.
Next, click to add search terms. You can add up to 20, which is nice.
Your BISAC code comes next. If that sounds scary, don’t worry. When you click on the button, you’ll be presented with a very long list of codes to choose from. You’re allowed to choose five, which is also nice.
When you click on Advanced Options, you’ll be given the option to send readers to a specific store. I chose Amazon.
You’ll also be given the option to make your list private or public. I chose public.
My screenshot isn’t big enough to show it, but after Advanced Options, you’ll be given the opportunity to customize your URL.
Finally, the last option on the left (also not shown in my screenshot) gives you the option to deactivate your carousel whenever you wish.
Once you’ve entered all the information on the left, click the big green Add Books button, and you’ll be taken here (see screenshot below).
Type either your book description or carousel description. I used the description for my boxed set, because it provides a 2-3 sentence description of each book in the series.
Next, click the green “Click to Add Books” rectangle. You’ll be taken to the screen below. When you start typing the title, the book should pop up and you can click to add it to your carousel.
Once you’ve added all the books you want on your carousel, click to Save and Continue (see screenshot below).
You’ll be taken the page shown below, where you can copy your link and/or share your carousel on social media. My link is: books2read.com/rl/CedarHollowSeries
It’s a fun and relatively quick and easy way to create a link to share, and I’m always open to new ways of marketing.