Search Engine Ranking- The Value of Social and Search

The role of search and socialWe’ve talked a lot about Google+ the past few weeks. So much so, you’re probably wondering if I’m getting a kickback! No, that’s not the case. It’s really simple, actually. Combining social and search is a powerful combination.

The days of static websites dictating Search Engine Results Page (SERP) ranking is over. You might even think that setting up a Pinterest or Facebook Page gets you in the game, but it doesn’t. Activity plays a huge role in the business of discoverability. Continue reading “Search Engine Ranking- The Value of Social and Search”

Google+ Circles: Making them Work for You

circle google colorThe role of Circles on Google+ is probably one of the most underutilized tools in social media. Last week we touched on Google+ and tips on how to utilize the giant social media platform. Based on the comments and interactions from that post, I thought this was a good time to delve deeper into Google+ Circles.

Google+ Circles are a way of organizing the people you follow on Google+. You can set up as many different Circles as you would like. One big advantage of Circles is that you can control how each Circle appears to the viewer. In other words, if you create a “Work” Circle, you can choose what information viewers see. If you want your co-workers to have access to your phone number or email, you can make that visible for just them. Continue reading “Google+ Circles: Making them Work for You”

Is Google+ Where You Should Be?

Google+ for VisibilityIt’s been awhile since we’ve talked about Google+. As Facebook loses the interest of many users, Google+ appears to keep growing. For me, the visibility value of time spent on Google+ is far better than the same keystrokes or time on Facebook. From a pure business perspective, you might find that Google+ is the place to be. Continue reading “Is Google+ Where You Should Be?”

It’s a Cinderella Story

Cinderella Story and self-publishingIt’s that time of the year again. Here in the United States, the annual NCAA basketball tournament known as March Madness, The Big Dance, The Final Four and a host of other names is in full swing. This three-week event kicks off with thirty-two games in two days. Televised, streamed and watched by millions, every second of each game is available for consumption. In fact, Thursday and Friday of last week were officially the least productive days in the US workforce for the entire year. Continue reading “It’s a Cinderella Story”