Once upon a time, Publisher’s Weekly asked for a review copy of a children’s book our small press had in the works. We were new to the business then and had no clue how to accommodate them, so we lost the opportunity for a high-profile review. Ouch! Now that I know better, I won’t make the same mistake again. Better still, I’ll share what I’ve learned so you won’t, either.
An advance review copy, also called an advance reader copy or ARC, is simply a preliminary version of a book made available to selected readers prior to the book’s sale date. It differs from the sale version in several respects: Continue reading “Creating ARC Copies: A How-To”
I’ll be honest; I’d never done anything with Advanced Review Copy (ARC) readers until the release of my most recent collaboration with the Evil Mastermind, Triple Dog Dare. It was all new territory, and it felt weird.