I hate promo.
I really do. And I don’t mean other people’s promo (OPP?), though I’m not a fan of it, either. I mean I hate doing it myself – flogging my book hither, thither, and yon. And yet, it seems to be at least half of the Indie gig, as all the time and energy spent getting the good cover and crafting the effective blurb and gathering reviews, let alone writing and editing a whole book in the first place, won’t matter at all if nobody ever sees it. Not if no one ever visits that listing on Amazon or B&N or the iStore. Continue reading “Ed’s Casual Friday: So *that* is why they advertise…”