About four years ago I told you about an organization called Project Wonderful that was an alternative to Google Adsense for selling advertising space on your blog or website. (Yeah, I’m amazed I’ve been around for four years, too.) It continued to work well for me after that post. Unfortunately, last month I received an email announcing that they were shutting down. I found part of their explanation disconcerting, for its more far-reaching implications, assuming they’re correct. This excerpt is the part that got me thinking. Continue reading “Book Advertising: Not So Wonderful Anymore”
A few months ago, KDP opened up Amazon Marketing Services to all eBooks, not just the ones in Kindle Unlimited. Setting up an ad is a relatively simple process, although it can look intimidating in the beginning.
Today, I’m going to walk you through how to set up both types of advertising.
First, go to your Reports page in KDP and click on Ad Campaigns (red arrow below). Continue reading “How to Set Up an eBook Ad with Amazon Marketing Services”
As the IU minions sat around the gruel pot and discussed various promo sites, a trend seemed to present itself: almost everyone has seen a reduction in the effectiveness of these sites in the past year. Because of that, I’ve decided to be a little more open than I usually am regarding book sales and advertisements. This isn’t a humble brag, like people who drop into discussion boards and say, “Gee, my book has been out for two days already and I’ve only sold 325,957 copies. Am I doing okay?” Don’t you just want to throw something? On the flip side, it’s also not a whine or a whinge.
Instead, it’s a look at the effectiveness of various ad sites over time in my experience. The scant numbers I put forth here are scientifically negligible, but I do wonder if others see it, too. Continue reading “Book Promo Sites: How long do they work?”
Once in a while you just have to stick your neck out there and do something a bit insane. I’d never even thought about advertising on television. What Indie author makes enough scratch to have commercials? It turns out, $40 will get you a month’s worth of air time — your ad being viewed three to five times an hour. Continue reading “Local Television Advertising for Authors”