Format Diversity Can Lead to Higher Sales

Author Shaun McLaughlin

We indie authors work hard to coax readers to buy our books. When even a trickle of sales of an ebook is cause for euphoria, it astounds me that so many authors ignore 38% of the American ebook market and the majority of the Canadian market.

I am a regular visitor to IU. It’s a great site for trailers, sneak peeks, and advice. My only disappointment is the near exclusivity of Kindle as an ebook format. Most of the freebies offered on Fridays are Kindle ebooks. Twice, when I decided to buy a book after watching a trailer on IU, the Kindle-only format stopped me. Sure, I can read a Kindle book via a special app on my laptop, but that is not where I do my pleasure reading. Continue reading “Format Diversity Can Lead to Higher Sales”