Format Diversity Can Lead to Higher Sales

Author Shaun McLaughlin

We indie authors work hard to coax readers to buy our books. When even a trickle of sales of an ebook is cause for euphoria, it astounds me that so many authors ignore 38% of the American ebook market and the majority of the Canadian market.

I am a regular visitor to IU. It’s a great site for trailers, sneak peeks, and advice. My only disappointment is the near exclusivity of Kindle as an ebook format. Most of the freebies offered on Fridays are Kindle ebooks. Twice, when I decided to buy a book after watching a trailer on IU, the Kindle-only format stopped me. Sure, I can read a Kindle book via a special app on my laptop, but that is not where I do my pleasure reading. Continue reading “Format Diversity Can Lead to Higher Sales”

Department of Justice Decision Released

Dept. of Justice has determined that the proposed “final judgment” provides “an appropriate and effective remedy” for the antitrust violations. They are quoted as saying that the comments to dismiss the case were being submitted “by those who have an interest in seeing consumers pay more for e-books…”

The DoJ showed little interest in the comments from some of the big players in the industry, including Barnes & Noble, Books-A-Million and the Authors Guild. They go further to say that arguments that Amazon will eventually monopolize the e-book industry as “highly speculative at best.”

The DoJ also noted that not all authors objected to the settlement. Apparently, many mainstream or traditionally published authors were against the settlement. The largest group in favor of the settlement was self-published authors. In one comment by a group of self-published authors, the traditional publishers and literary agents were described as “… all kinds of middlemen which have gone from being indispensable to optional … “ Continue reading “Department of Justice Decision Released”

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