You’ve no doubt seen URLs that are practically as long as a Harry Potter novel. A long link can look sloppy, especially if it’s breaking over two lines on an email or in your newsletter, but it eats up characters on platforms like Twitter when you want a short message — real estate better spent enticing readers to check out your cat videos or, you know, your books and stuff. A short link can also hide your affiliate code so you’re not immediately broadcasting that fact to potential readers or customers. Short links do have their disadvantages, however. Some websites refuse to publish short links because a few shady types have used them as a cover for spam. Short links are not necessarily permanent, either, despite the claims of the provider. If the utility’s site goes extinct, there go your pretty little URLs.
But hundreds of link shortening utilities are available now. How do you know which URL shortener is best for you? Here’s a run-down of some of the major ones that could be handy for the indie community. Continue reading “The Long and Short of Short Links”