Ask almost any writer or artist what they find hardest about their profession and you might be surprised by the answer. It’s not the creativity, or even the preparation ahead of publishing. Moreover, it’s something that the intended audience won’t even consider for the hard work and commitment involved. I’m talking, of course, about marketing.
I’ve interviewed a number of authors and the occasional artist on my blog, and for most, the marketing aspect really pushes them outside their comfort zone. When it comes to selling their work, even writers represented by larger organisations such as publishing houses have to do there bit to drum up sales. The problem is, none of us are sales reps. That’s not where our passion lies.
There’s no denying the growing popularity of the e-book, which along with sites like CreateSpace and Lulu make it ever-easier for independent authors to get their work into the marketplace. But with so many authors and titles, it’s hard to stand out from the crowd.
You can blog, you can tweet and you can write it on Facebook. But what’s different about you from the thousands of others already out there, doing the same? Continue reading “The Oddville Press: Showcase Your Talent”