I thought it was a simple question, just like my answer. Kat Brooks mentioned that while sampling books using the “look inside” feature at Amazon she’d been seeing a lot of books front loaded with reviewer quotes among the front matter before the start of the actual book. Her question was whether the reviewer quotes were going to influence our buying decisions.
I rapidly tossed off my answer, that the reviewer quotes ought to be at the bottom of the book blurb or in the editorial reviews section of the book listing, not in the book, and returned to what I was doing. (Our gruel was especially good that day and I was hungry.) The other minions started chiming in with their thoughts and I listened while looking for a chance to steal some extra gruel from those deep in discussion. (Sorry Rich Meyer, you were eating too slow.) Continue reading “We Don’t Need No … Front Matter”