KDP Select Freebies Revisited, Yes, Again

Free BeeI kinda missed the freebie boat. I hadn’t got to marketing Trucking in English when the KDP Select model changed and the overnight successes weren’t happening any more. I’d not have been one of those anyway, you need a pukka novel for that, but reading what experts such as Martin Crosbie had to say, it seemed as though the era of nice sales spikes might have gone as well. Martin’s article How I run my KDP Select Promotions, concluded that freebies can still help but it’s more of a lottery than it once was.

I decided to try it anyway, not so much for sales but because I was struggling to get the review numbers I needed for some of the bigger marketing sites. I thought maybe people who downloaded a freebie would be more likely to write a review in return. I also had a more existential question to answer. My stuff isn’t obviously interesting to most people until they get stuck in. When you do mad things in case they’re amusing, and then write about them when they are, your titles can feel so niche as to appeal to almost nobody. I knew that once I persuade someone to try one, they love it and buy the other, so maybe if all it took was a click rather than the untrousering of a dollar or few, more people would dip toe in water.

So, I planned my freebie. I opted to run all my five days together, to give the book the best chance of gaining some traction. I used the excellent list of free book promo sites that Martin compiled for IU, giving each site a month’s notice of the full five days, to maximise the chances they’d list my book. I only used free listings, assuming I’d not recoup any outlay. I did not tweet or Facebook it (I’ve spammed my friends enough) but I did list it here on IU.

I took careful notes and learned some things. Here they are. Continue reading “KDP Select Freebies Revisited, Yes, Again”

How I Run My KDP Select Free Promotions

Now that the whole world knows that the wizard is actually a fifty-seven-year old man with a strobe light, a box of old T-Rex records, and a strong Venezuelan accent, I’ll let you in on a little secret-Free Still Works. Sometimes. And, it’s more of a lottery than it ever was. It can still be lucrative, but now, when it works, instead of paying down the mortgage, you’re financing the next month or three of writing. There are exceptions of course, and we all want to be those exceptions. Joe Konrath claims to have made 100K in six weeks following a very successful recent free promotion. Others talk of varying amounts and the numbers they bandy about all have a “k” after them. I want more “k’s”. I want to have double digit “k’s” each month. I’ve done it. More than once actually, and I’d very much like to do it again. That’s why I keep trying and I run a KDP Select free promotion every few months with one of my books. Oh, and that’s another thing, now it only seems to work if you have multiple books. Bob Mayer is right. “Content is king and promotion is queen”. You have to have more than one book out there to really take a run at this thing. Continue reading “How I Run My KDP Select Free Promotions”

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