Reinventing Success

Are you tired of laboring in obscurity? Maybe you’ve been following some bad advice. A lot of authors will tell you, “Don’t write for an audience. Write the book you want to read.”

That’s great advice if you don’t want an audience. If you want one, you have to write for them. Wake up, Skippy. Writing is a business.

It’s a long standing tradition in the business world to take two things that already exist, slap them together and call them something new. Both steam and boats had already been invented by the time Eli Wallach got the idea to put them together to invent the airplane. Continue reading “Reinventing Success”