You have heard the expression, “It’s what’s inside that counts.” While I don’t disagree with the sentiment, allow me to add my own corollary: No one will see what’s on the inside if they can’t get past the outside.
Yes, you want the inside of the book to be captivating. The inside of the book is the actual book, after all. That’s where the writing part of being a writer mostly comes in.
Once you have typed “the end,” you are ready to get started. This is where it seems to become more difficult. Now that you’ve finnished writing, editing and polishing the actual book, you must now move on to packaging and marketing. Continue reading “Tagline Trauma”