Once upon a time, Publisher’s Weekly asked for a review copy of a children’s book our small press had in the works. We were new to the business then and had no clue how to accommodate them, so we lost the opportunity for a high-profile review. Ouch! Now that I know better, I won’t make the same mistake again. Better still, I’ll share what I’ve learned so you won’t, either.
An advance review copy, also called an advance reader copy or ARC, is simply a preliminary version of a book made available to selected readers prior to the book’s sale date. It differs from the sale version in several respects: Continue reading “Creating ARC Copies: A How-To”