When Your PR Guy Clucks

weirdo the rooster sells booksMost writers think gimmicks are stupid. Well, I’m here to dispel that rumor. Gimmicks, if used effectively and “discreetly,” can benefit book sales greatly. Sometimes it’s not WHAT your gimmick is, but WHO your gimmick is. Yes, who. And my who has two legs, feathers, and at times, an attitude.

Meet my PR guy: Continue reading “When Your PR Guy Clucks”

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