The Elements of Persuasion

A part of the leadership training program I used to teach addressed the importance of shaping a message. This is critical, whether dealing with the media or with legislators.

The object of shaping the message is to persuade others to your point of view in a matter.

As writers, it is also our job to persuade. Walt Morton wrote a great piece for us on the suspense of disbelief. I’d like to go a little more in depth here and discuss some of the specific strategies we can (and do) employ to that effect. Continue reading “The Elements of Persuasion”