How to Attract the Media without Spending a Dime by Christina Hamlett

Author and Media Expert Christina Hamlett
Author and Media Expert Christina Hamlett

Like any industry, a writer’s salary isn’t immune to the uncertainties of a wobbly economy. While a diversified portfolio that includes such skills as ghostwriting, editing and consulting enables you to switch gears when your wellspring of regular publishing markets run dry, being able to attract media attention should be just as critical an element in your business plan. When prospective readers are exposed to the positive publicity your name and talents consistently generate, their reaction is going to be that your “celebrity” credentials make you an expert worth seeking out and that your book is a must-have for their shelves.

The question is, how do you become that media darling? Continue reading “How to Attract the Media without Spending a Dime by Christina Hamlett”

Forget Promotion! Think like a Reader by Kathy Meis

Author Kathy Meis
Author Kathy Meis

Be honest, book promotion is a thorn in your side. You know you have to do it, but you’d much rather be writing your next book. It’s time consuming, often expensive, and can give you that uncomfortable “I’m selling” feeling. Promoting online reduces the time and expense somewhat, but still requires creation of an ongoing stream of content (blogs, interviews, reviews). You’re compelled to build snazzy websites and attract fans and followers through regular social media engagement. It’s exhausting.

Efficient, effective promotion is key. Creating this type of promotion, however, means taking off your author’s hat and thinking like a reader. The minute you do this, the burden of book promotion melts away and you start contemplating book discovery. Browsing, sampling, exploring – the kind of experience bookstores create so well. I’m a big believer in the power of blogs, but consider this: the primary content readers encounter at a bookstore is books. They can randomly sample any page and easily peruse a book’s cover art, summary, author bio, introduction, acknowledgements and endorsements. They’re all built into the book. Continue reading “Forget Promotion! Think like a Reader by Kathy Meis”

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