Are You Prepared For Your Launch?

rocket-launch-67641_640You’ve got a new release coming out and you want it to be a massive hit. You’ve arranged a publicity campaign and told everyone about it, sorted various events, planned a big online launch party and sent emails to the press. You’re pumped and geared up to launch this baby way into orbit. Just before you go racing off in a frenzy of activity, take a moment to read this little post. Publicity is good. You need publicity, but alone it is one small part of a bigger strategic plan necessary to give a book and author a better chance for significant sales.

While book publicity plays an important role in creating awareness, there are several factors that positively or negatively impact book sales in spite of your valiant efforts. In order to have the best possible chance of attracting media attention and potential book buyers, authors need to consider doing the following to set books up for the greatest chance of success. Continue reading “Are You Prepared For Your Launch?”

How to Attract the Media without Spending a Dime by Christina Hamlett

Author and Media Expert Christina Hamlett
Author and Media Expert Christina Hamlett

Like any industry, a writer’s salary isn’t immune to the uncertainties of a wobbly economy. While a diversified portfolio that includes such skills as ghostwriting, editing and consulting enables you to switch gears when your wellspring of regular publishing markets run dry, being able to attract media attention should be just as critical an element in your business plan. When prospective readers are exposed to the positive publicity your name and talents consistently generate, their reaction is going to be that your “celebrity” credentials make you an expert worth seeking out and that your book is a must-have for their shelves.

The question is, how do you become that media darling? Continue reading “How to Attract the Media without Spending a Dime by Christina Hamlett”

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