You’ve got a new release coming out and you want it to be a massive hit. You’ve arranged a publicity campaign and told everyone about it, sorted various events, planned a big online launch party and sent emails to the press. You’re pumped and geared up to launch this baby way into orbit. Just before you go racing off in a frenzy of activity, take a moment to read this little post. Publicity is good. You need publicity, but alone it is one small part of a bigger strategic plan necessary to give a book and author a better chance for significant sales.
While book publicity plays an important role in creating awareness, there are several factors that positively or negatively impact book sales in spite of your valiant efforts. In order to have the best possible chance of attracting media attention and potential book buyers, authors need to consider doing the following to set books up for the greatest chance of success. Continue reading “Are You Prepared For Your Launch?”