Direct Marketing for Indies (NOT)

We’d all like to sell more books, right? And we’re marketing directly to our readers (or trying to), right? So maybe we should be looking to direct marketers for advice.

With that thought, I picked up the number-one bestselling Kindle book in the direct marketing category: Crush It With Kindle: How to self publish your books on Kindle and promote them to #1 bestseller status, by John Tighe. Leaving aside the typos in the title (“with” should be lower case, and “self-publish” ought to be hyphenated), I was hoping for some big insights. Alas, the only thing I learned was how to make my book resemble an infomercial. Continue reading “Direct Marketing for Indies (NOT)”