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Tag: ethos

The Elements of Persuasion

A part of the leadership training program I used to teach addressed the importance of shaping a message. This is critical, whether dealing with the media or with legislators.

The object of shaping the message is to persuade others to your point of view in a matter.

As writers, it is also our job to persuade. Walt Morton wrote a great piece for us on the suspense of disbelief. I’d like to go a little more in depth here and discuss some of the specific strategies we can (and do) employ to that effect. Continue reading “The Elements of Persuasion”

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Author Stephen HisePosted on June 13, 2013June 13, 2013Categories Staff ArticlesTags Aristotle, character development, elements of persuasion, ethos, logos, pathos, story arc, Writing13 Comments on The Elements of Persuasion
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