I don’t have an author page, but I do have a page for my small publishing company. Each time we publish a new book, I post about it on Facebook and wait for approximately three people to see the post, two of whom are the author and me. Thanks to Facebook’s always-changing algorithms, it’s nearly impossible to get eyes on our pages and page-posts these days without paying for it. Thankfully, it doesn’t have to cost a fortune.
You may love or hate Facebook, but even with all the migraines caused by their constant changes, the company is one of the most popular social networking websites and that means many readers to possibly connect with.
I use Facebook ads at least three times a year. They are excellent for drawing attention to your author page or a particular URL/website. Do you have a book on sale or marked as free on Amazon? You can use Facebook ads to let thousands of people know about it. Are you hosting an event or book launch? Facebook ads can get the word out for you. The last time I created a Facebook ad, I got over 800 new ‘likes’ on my author page in five days.
There are several ways to use Facebook ads. In this tutorial, I am going to show you how to create an ad to get more ‘likes’ for your author page. The first thing to do is look on your Facebook page for a tab labeled Create an Ad. As I use these ads frequently, the tab is readily available in several places on my page. I do know it can be found at the bottom of your page and sometimes in the left-side bar where your Favorites, Pages, Groups, etc. are located. Continue reading “Facebook Ads Tutorial”
My first book, Avogadro Corp: The Singularity Is Closer Than It Appears, came out in December. I timed it so I could make an appeal to friends and family right before the holidays. Instead buying one copy, they might buy two or more, and give some as gifts.
It was a great book launch, but after the holidays passed, sales slowed.
The feedback I received told me the book was good. One friend said she had nightmares after reading it (it’s a techno-thriller). Another reader sought out the coffee shop where several scenes were set and took photos of himself with the book. A local tech blog in Portland posted a very positive review. Amazon reviews are overwhelmingly positive. Continue reading “Advertising on Facebook by William Hertling”