In this digital age of ours, it is important to grab a share of the vast internet audience of readers who lurk in cyberspace. Of course, we have our regular followers and Facebook friends, yet how can we get out into that big bad internet world, filled with people who haven’t heard of us? What about a book tour? If you feature on blogs where you are not known, and where there are different followers to yours, surely you’ll pick up some new readers?
Last month, I decided to test this theory and took part in my first ever virtual book tour. Up until then, I had had very mixed feelings about them. I’d researched several companies and always decided against them. They seemed to be costly. Some seemed overly pushy. Some of the tour hosts had very few blog followers and, finally, I couldn’t really find any evidence that justified wasting my money on one. Instead, I organised my own book tour, and, although I got onto stacks of blogs, and had plenty of interviews, I exhausted myself. It was a nightmare trying to coordinate posts and promote it all, after all, I was only promoting to people who already knew me. Continue reading “Roll Up For The Mystery Tour”