I have just completed my second Goodreads giveaway. Nearly four hundred Goodreads members entered to win a signed copy of A Gourmet Demise: Murder in South Tampa. My first Goodreads giveaway for My Gentleman Vampire: The Undead Have Style netted nearly nine hundred entrants. I know what you’re thinking. I must have sold tons of books immediately following the contest. Unfortunately, this is not the case.
When a person enters your giveaway you can see all of their profile information. Books read, reviews, friends, the niche groups they belong to, et cetera. The information is transparent and yet protected by specific rules of author/reader interaction. The frustration from this stipulation is like watching a friend eat a luscious hot fudge sundae in front of you. I am relentless when it comes to lost data. During my post-giveaway review I thought, what can I extract and utilize from this information within the rules and regulations listed under the author guidelines? Continue reading “Marketing after a Goodreads Giveaway”
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