Top 5 Rules for Promoting Your Brand on Social Media

social media platforms Guest Post
By Chris Armitage

Social media has the power to connect you with your audience and this can be done for free, making it an incredibly powerful tool for democratizing marketing! Through years of trial and error and hundreds of hours of training, these simple rules have made a world of difference in my social media work. The advice being shared here is identical to what is shared with my closest friends and family who have a need to grow their social media following and aren’t ready to make the leap to hiring a professional.

Bottom Line Up Front or B.L.U.F.

More of the right followers engaging with your content means you make more money or bring more attention to your cause. You can grow your following without spending a cent.

Here are my top tips: Continue reading “Top 5 Rules for Promoting Your Brand on Social Media”

I’m Promoting My Book — Where’s My Sales Spike?

book sales graph-841606_960_720 (003)If you’re a regular reader of IU, you know that writing a book is only part of the recipe for success. You’ve taken all the advice about punctuation, plot, characters, and story arc to heart, you’ve written the best book you could, gotten first-class editing, paid for an eye-catching cover and now your book is up on the web just waiting for the orders to roll in.

But they’re not.

Okay… you’ve sent out an announcement to your email list, you’ve posted on Facebook and Instagram, tweeted on Twitter, touted your book on LinkedIn. You’ve sent press releases to the local media and to any distant locations that might be interested (i.e. the setting for your book, your old home town, etc.).

Still no sales spike. What’s up with that? Continue reading “I’m Promoting My Book — Where’s My Sales Spike?”

9 Things Authors Aren’t Doing (And Should Be Doing)

checklist tips-4235819_960_720At BookDoggy, we often receive submissions from authors that are missing important items which could totally help them connect with more readers. We’ve put together a rant, I mean a list of things that drive us crazy, I mean things that will help you. Anyway, here it is.

1.       Do you write books in a series? Continue reading “9 Things Authors Aren’t Doing (And Should Be Doing)”

Missing? Don’t Market Your Book This Way

missing-person-1756985_960_720So here I am, sitting at my desk and scanning Facebook when I should be doing … well, just about anything else. My to-do list is long and only going to get longer if I don’t knock a few items off of it. Then I see the post. In big white letters on a red background is the message “Have you seen me?” Under that is a picture of a teenage girl. Below that is a line with a single word, “MISSING” screaming at me in red. A few more details (“blah, blah, blah”) are outlined after that. I start thinking: Continue reading “Missing? Don’t Market Your Book This Way”