With consumers on the hunt for Christmas gifts in December, many authors decide to run sales around the holidays. However, self-published authors wanting to take advantage of this buying season need to plan ahead, so holiday closures don’t derail planned price changes.
Just as schoolchildren and employees are off for the holidays, so are some of the retailers where books are sold. This means retailers may not be open when you’re ready to discount your books. While you can expect the usual of Christmas and New Year’s Day closures, some authors might be surprised to find the holiday hours for backend changes are quite sparse. (Most online retailers maintain normal 24-hour operations for those who are making online purchases.) Continue reading “Authors Should Check Holiday Closures When Planning December Releases, Sales”