How to Hook the Media by Sabrina Sumsion

Sabrina Sumsion
Author Sabrina Sumsion

As a publicist, I’ve had several people ask me for tips on gaining publicity in the media. One of my responses was always “you have to get the media’s attention”. No matter how amazing your press release, without a hook that catches the media’s attention, forget interviews and coverage. Your job is to reach out and grab the media by the nose hairs!

Here are some tips to help get their attention:

Tie Into Current Events in the Media. Watch the media and see what they are talking about. Find a way to put a unique spin on the story with your expertise. When the Hudson River emergency plane landing occurred, one of my clients was contacted by Fox News almost immediately because the media discovered his book about a similar crash in 1974 online. Be aware of breaking events and contact media IMMEDIATELY if you can tie in to the story with a unique spin. Continue reading “How to Hook the Media by Sabrina Sumsion”