I write a lot of different kinds of things. I write marketing stuff, fiction, music. I think it would behoove us to focus on that last one for a second, though. One of the things I stressed the most about writing when I was teaching workshops was very simple: music.
Whether you are writing a song or not, you are writing music. Rhythm, assonance, alliteration…these are like the whipped cream on top of the writing cake. Writing is a very complicated proposition. You need to tell a story, but you want to “lull” the reader into the story…you don’t want them to be aware that they are being told a story. So, you hypnotize.