Tag: twitter marketing

You Asked for It: Matt Valenti

Indies Unlimited reader Matt Valenti asks, “My book is a political satire ideal for promoting during the election. Unfortunately, my marketing is entirely from scratch and I’m brand new at this. I want to strike while the iron’s hot but I’m not sure what marketing activities to focus my energies on the most considering my limited time. Thanks for any advice!”

Well, Matt, great question. We’ve had several posts about marketing over the past few months. However, what you ask about is a very different animal compared to the “traditional” (I laugh as I type that, what is traditional in Indie publishing?) long-term marketing plan discussed previously. Continue reading “You Asked for It: Matt Valenti”

Why I Won’t Follow You on Twitter

I’m on Twitter a lot these days, playing hashtag bingo with Kanye West promoting fellow indies and, well, even my own work once in a while. I love meeting new followers, and I want to follow you back. Really, I do.

But in the past five years or so I’ve been on the site, running three different accounts, I’ve learned how to parse out the good from the life’s-too-short.

Here are some “red flags” that tell me you might be the wrong person to follow (if indeed you ARE a person!): Continue reading “Why I Won’t Follow You on Twitter”

Twitter Tutorial Tuesday – Don’t Be a Mystery

Author K. S. Brooks
Author K. S. Brooks

Yeah yeah, I know.  You’re on Facebook, Goodreads, Twitter, LibraryThing, Google+, LinkedIn, eHarmony and who knows what else.  If you’re like me, you’re wondering if these things are helping at all in the promotion of your book(s).

Sometimes it’s not about where you are, but “how” you are using those tools.  Here’s a tip on how you can use Twitter just a little bit better – and it’s something you only have to do once!

Now you’re saying “It’s 140 characters. Who cares?” Well, honestly, think about it – you probably get those emails all the time which say: “so and so is now following you on Twitter”. All it says under the person’s cryptic handle is “likes cake”. Sure, I like cake too, but who is this person? Do they write? Are they a reader? A publisher? A reviewer? Do I want to follow them back? Is that what people think when YOU follow THEM?

Stay with me here. This is very quick and very easy. All we’re going to do is “spruce up” your profile. It’s really about making yourself more accessible – and giving people the opportunity to find out more about you in a quick and convenient fashion. Continue reading “Twitter Tutorial Tuesday – Don’t Be a Mystery”

Tuesday Tutorial: Hootsuite 101 by Troy Stewart

Marketing Strategist Troy Stewart
Troy Stewart

Hootsuite 101- Twitter Just Got a Lot Easier
So you’ve been using Twitter and starting to gain followers. Perhaps you log in every morning and check to see what your followers are saying. Maybe, you even click on hashtags to see what is going on with current trends. That’s great, better than most actually. But there is a lot more that Twitter has to offer.

How do you access the rest? By using Hootsuite.

A Dashboard

Hootsuite is a “social media dashboard.” Basically, it takes up a page or tab of your browser (it is completely web based) and allows you to see Twitter through an entirely different lens. Hootsuite allows you to view Twitter in a “column” view. That is, your home feed, your @ mentions, your Direct Messages and everything else is put into columns for you to easily access. Continue reading “Tuesday Tutorial: Hootsuite 101 by Troy Stewart”