The Social Media Scheduling Free Ride is Over

scheduling social media posts for authors mobile-phone-1917737_1280Companies like Hootsuite, Buffer, and Dlvr.It are done letting you schedule a ton of social media posts without paying up. I was scheduling promotional tweets this month when I suddenly got a message saying I’d reach my limit of ten scheduled tweets.

I’d never seen this before. I tended to schedule a daily tweet that promoted at least one book, and I tended to, around the first weekend of each month, schedule tweets for the entire month (roughly thirty). I’d also schedule a few tweets for the week of interesting articles or quotes. I don’t like the idea of someone checking out my Facebook or Twitter accounts to find I haven’t posted anything in months, so scheduling allowed me to look active, even if it didn’t include high levels of engagement. (And don’t get me started on the importance of engagement. That’s for another article.) Continue reading “The Social Media Scheduling Free Ride is Over”

Tuesday Tutorial: Hootsuite 101 by Troy Stewart

Marketing Strategist Troy Stewart
Troy Stewart

Hootsuite 101- Twitter Just Got a Lot Easier
So you’ve been using Twitter and starting to gain followers. Perhaps you log in every morning and check to see what your followers are saying. Maybe, you even click on hashtags to see what is going on with current trends. That’s great, better than most actually. But there is a lot more that Twitter has to offer.

How do you access the rest? By using Hootsuite.

A Dashboard

Hootsuite is a “social media dashboard.” Basically, it takes up a page or tab of your browser (it is completely web based) and allows you to see Twitter through an entirely different lens. Hootsuite allows you to view Twitter in a “column” view. That is, your home feed, your @ mentions, your Direct Messages and everything else is put into columns for you to easily access. Continue reading “Tuesday Tutorial: Hootsuite 101 by Troy Stewart”

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