Author Tips: Smart Marketing with Twitter

I don’t want to share my marketing genius!

Guest Post
by Nicholas Forristal

So, you wish to know my kung fu? No? Oh, you want to know what I’m doing with twitter these days. Fine, I guess we can discuss that.

What I’m doing takes a combination of a twitter account (preferably two accounts), a website with a solid front page, Hootsuite, and a little time. It doesn’t have to be Hootsuite, but it’s free and works really well, so that’s what I use.

If you haven’t heard of Hootsuite, it’s, among other things, a website to automate tweets. (Indies Unlimited has an article about Hootsuite that might help explain.) I have a text file full of different quotes from reviews, goofy statements and book related topics to use as tweets at any given time. With Hootsuite, using the “Past Scheduled” section under “Publisher”, it takes me all of ten minutes to set up a week’s worth of posts. That’s one post per hour from 4am to 8 or 9pm. Why 4am? The UK is five or so hours ahead of us and I do fairly well overseas. My latest book, released yesterday (at this writing), is #7 in Asian Myths and Legends and 66,813 overall. Not “OMG I CAN STOP WORKING” good, but it’s selling. Continue reading “Author Tips: Smart Marketing with Twitter”

How Important is the Timing of Your Social Media Posts?

We’ve already told you a ton about why and how social media sites like Facebook and Twitter can be a vital part of your online empire. K.S. Brooks has even shown us how to build one. (Minions and Death Star sold separately.) But is the timing of your posts and tweets important? Um, probably. Continue reading “How Important is the Timing of Your Social Media Posts?”

Tuesday Tutorial: Hootsuite 101 by Troy Stewart

Marketing Strategist Troy Stewart
Troy Stewart

Hootsuite 101- Twitter Just Got a Lot Easier
So you’ve been using Twitter and starting to gain followers. Perhaps you log in every morning and check to see what your followers are saying. Maybe, you even click on hashtags to see what is going on with current trends. That’s great, better than most actually. But there is a lot more that Twitter has to offer.

How do you access the rest? By using Hootsuite.

A Dashboard

Hootsuite is a “social media dashboard.” Basically, it takes up a page or tab of your browser (it is completely web based) and allows you to see Twitter through an entirely different lens. Hootsuite allows you to view Twitter in a “column” view. That is, your home feed, your @ mentions, your Direct Messages and everything else is put into columns for you to easily access. Continue reading “Tuesday Tutorial: Hootsuite 101 by Troy Stewart”