Many authors are unaware of the excellent resource provided by Amazon.com: the Author Central page. If you can’t afford, don’t have, or don’t want a website – your Author Central page is a great substitute. You can send people there to read more about you, see and hopefully buy your books, watch videos, read tweets, blog posts, and more.
Amazon Author Central pages are free. Each time we vet a book, we check to make certain a book is linked to one. If it’s not, you’ll be advised to make that happen before we run your feature. After all, if people can’t see all your books in one place and/or get to know you a little better in their book purchasing process – that sort of defeats the purpose of running a feature, doesn’t it? That’s akin to running an advertisement and listing a disconnected phone number. Epic fail.
Getting your own Amazon Author Central page is fast and easy. We have a number of tutorials here on Indies Unlimited to help authors take advantage of all the features Author Central offers. And now, here they are – in one convenient place just for you.
RJ Crayton takes you through a Primer on Author Central here.
Need help setting up your Author Central page?
https://indiesunlimited.com/2012/05/15/amazon-com-author-central-pages/
Want to know how to contact Amazon.com and have them “merge” the versions of your book, that way, when people search for your book, they will get the eBook, print version and any other versions all in the same results screen. (Not to mention reviews for print will show under Kindle, and vice versa. This is an excellent benefit.)
https://indiesunlimited.com/2012/11/27/tutorial-author-central-book-merge-more/
If you do have an author central page, this article will show you how to tell whether your book is linked to it or not:
https://indiesunlimited.com/2013/06/04/linking-books-to-author-central/
Book not linked to your Author Central page? These tutorials will show you how to do that.
https://indiesunlimited.com/2013/10/22/claiming-your-book-to-your-author-central-page-part-1/
https://indiesunlimited.com/2013/10/29/claiming-your-book-to-your-author-central-page-part-2/
Need to update your book’s description but don’t want to go through your publisher? You can do that – with Author Central.
https://indiesunlimited.com/2013/01/22/amazon-com-book-descriptions/
If you self-publish, save a copy of whatever you change – because Amazon has changed their coding, and updating your book through KDP will override that as explained in this article:
https://indiesunlimited.com/2014/08/19/are-you-sure-the-description-of-your-book-at-amazon-is-your-latest-one/
Below you will find a portion of an Author Central page with the different sections labeled. This will show you what you can accomplish – and why, if you don’t have your own website, having an Author Central page is a MUST.