Are You Publishing to Connect with Readers or Just to Publish?

These are two different things. I was reminded of this when I stepped into a lively discussion recently in a Facebook group. There was an author recommending to other authors that they should bypass the editing process and simply have a family member proofread their soon to be self-published book. This doesn’t work for me.

When I published my first book I had one primary purpose—I wanted readers to read my book. And yes, there were other parts of the dream too. I wanted my friends and family to hold my book in their hands and see what I’d done, and I wanted to hit the bestseller lists and have the royalty payments arrive so quickly that I couldn’t spend the money fast enough. That part of the dream is contingent on my main objective being realized first though. Before anything else happened, I had to connect with readers, and to do that I needed to produce a professional product. If I’d just wanted to hold a book in my hands, and show off my writing to those around me, it would have been much simpler. I didn’t, though. I believe that I’m a pretty good writer and I want to earn my living writing and to do that I need to find readers. So, I got some help. Continue reading “Are You Publishing to Connect with Readers or Just to Publish?”

How to Stop Selling Books Immediately

July 2013 was one of the slowest sales months I’ve had. I didn’t sell very many books last month. In fact, when the final numbers are tallied, it may turn out to be my worst month ever. There are excuses, I mean reasons, and I’ll get to those, but let me whine, I mean pontificate just a little while longer.

When I’m asked how many books I sell I like to say that I sell books every single day, and up until July that was almost always true. But, during the past month I had two days where the numbers on my sales reports did not change. Now, I realize I’ve been a very lucky guy and there are authors who haven’t been as fortunate as I have, but I’ve kinda gotten used to a certain consistency, and last month it just wasn’t there. For two days my sales dashboard remained dormant and no one downloaded any of my three books. As my author friends know, this also affects your rankings on Amazon. With each hour of non-sales, my rankings got farther and farther away from the coveted top 100, 1,000, 10,000 spots. My usual ranking for my most popular book, My Temporary Life, is in the 10,000 to 40,000 range but I watched as it fell all the way to the 80,000 mark. Fortunately, it didn’t last, and the numbers started increasing after the short delay, and my rankings climbed back up. Continue reading “How to Stop Selling Books Immediately”

For the Love of the Book

I read a Facebook post recently where an author was bitterly complaining about the service (yep, that’s the word they used), they were receiving from an administrator at an Indie book site. The service was slow and they weren’t happy that it had taken several weeks to have their book featured. And, just the other day a reviewer friend of mine who just lost a family member, emailed an author apologizing that their interview would be delayed and explaining why. The response back from the author was silence, no sympathy, just silence, and then eventually, a short email from the author tersely asking when they could expect their interview to be posted. This is unacceptable behavior, online or face to face.

So, here’s the deal. Actually, there are two things. First of all, the folks we interact with online are real. Yes, they are. They’re not just smiley little icons or names with this @ in front of them. They’re real people. I heard someone say the other day that when we’re online we should pretend we’re not. Pretend you’re face to face with the other person and treat them with the same respect and courtesy you would in real life. It’s a good thought, and I’ll take it a step further. I’m going to be here for a while. The majority of my income is derived from my book sales so the relationships I have with you and the other folks in the reader/writer community are very important to me. So, if there’s a website I think is helpful I’ll share it and perhaps even mention it in an article that I write, or if there’s a reviewer who I think is doing a great job then I’ll do everything I can to support them. Continue reading “For the Love of the Book”

How I Run My KDP Select Free Promotions

Now that the whole world knows that the wizard is actually a fifty-seven-year old man with a strobe light, a box of old T-Rex records, and a strong Venezuelan accent, I’ll let you in on a little secret-Free Still Works. Sometimes. And, it’s more of a lottery than it ever was. It can still be lucrative, but now, when it works, instead of paying down the mortgage, you’re financing the next month or three of writing. There are exceptions of course, and we all want to be those exceptions. Joe Konrath claims to have made 100K in six weeks following a very successful recent free promotion. Others talk of varying amounts and the numbers they bandy about all have a “k” after them. I want more “k’s”. I want to have double digit “k’s” each month. I’ve done it. More than once actually, and I’d very much like to do it again. That’s why I keep trying and I run a KDP Select free promotion every few months with one of my books. Oh, and that’s another thing, now it only seems to work if you have multiple books. Bob Mayer is right. “Content is king and promotion is queen”. You have to have more than one book out there to really take a run at this thing. Continue reading “How I Run My KDP Select Free Promotions”